IS MODERN MARKETING RIGGED?
Short answer: YES!
IF YOU'RE BUILDING SOMETHING WORTH BELIEVING IN, WE’RE YOUR PEOPLE.
MEET THE MAC
The Marketing Accountability Council (MAC) was founded by insiders who finally got tired of the lies, the spin, and the performative nonsense that passes for “strategy.”
We’re here to:
Name what’s broken in marketing
Call out why it keeps happening
Offer tools to stop the cycle
We don’t chase trends or pitch empty solutions.
We publish real insights—for people who actually give a damn about the work and the impact it has.
One mission drives us:
Hold this industry to a higher standard.
And help the people inside it do the same.
WE BREAK CAMPAIGNS, FUNNELS, AND BRAND BEHAVIOR INTO SEVEN PRESSURE TESTS.
Does it tell the truth?
Does it avoid creating addictive loops?
Does it respect people’s time and focus?
Does it reduce fake urgency?
Does it build real trust or just simulate it?
Does it promote healthy, informed decisions?
Does it rely on fear, insecurity, or social proof manipulation?
WE’RE THE MARKETING ACCOUNTABILITY COUNCIL. AND WE’RE DONE LOOKING THE OTHER WAY.
We believe marketing should mean something again and not at the expense of the people who make it or the people it's aimed at.
We’ve been complicit; until now.
OUR MANIFESTO
WE’RE THE MARKETING ACCOUNTABILITY COUNCIL. AND WE’RE DONE LOOKING THE OTHER WAY.
Jay catalogs the tactics we know are broken—and why they still won’t die. Because if you don’t name the rot, you can’t fix it.
CAUSES
Jacob goes deeper—into the belief systems marketing refuses to question. It’s not the tactics. It’s the thinking underneath.
TESTS
Moni builds filters that stop BS before it ships. If it wouldn’t work on you, it shouldn’t go live.
