The modern marketing machine runs on intermittent reinforcement, cruel optimism, and attention extraction. It’s not helping people. It’s wearing them down.

Marketers

Consumers

Reward people when their data drives results/revenue.

Trust in brands is collapsing

Ready to grow without exploiting pain?

People are spending more and getting less.

Tired of being tricked and triggered?

We’re stuck playing defense.

Sick of selling guilt and hype?

Companies

IF YOU'RE BUILDING SOMETHING WORTH BELIEVING IN, WE’RE YOUR PEOPLE.

MEET THE MAC

The Marketing Accountability Council (MAC) was founded by insiders who finally got tired of the lies, the spin, and the performative nonsense that passes for “strategy.”

We’re here to:

• Name what’s broken in marketing

• Call out why it keeps happening

• Offer tools to stop the cycle

We don’t chase trends or pitch empty solutions.
We publish real insights—for people who actually give a damn about the work and the impact it has.

One mission drives us:
Hold this industry to a higher standard.
And help the people inside it do the same.

WE BREAK CAMPAIGNS, FUNNELS, AND BRAND BEHAVIOR INTO SEVEN PRESSURE TESTS.

Does it tell the truth?

Does it avoid creating addictive loops?

Does it respect people’s time and focus?

Does it reduce fake urgency?

Does it build real trust or just simulate it?

Does it promote healthy, informed decisions?

Does it rely on fear, insecurity, or social proof manipulation?

WE’RE THE MARKETING ACCOUNTABILITY COUNCIL. AND WE’RE DONE LOOKING THE OTHER WAY.

We believe marketing should mean something again and not at the expense of the people who make it or the people it's aimed at.

We’ve been complicit; until now.

OUR MANIFESTO

WE’RE THE MARKETING ACCOUNTABILITY COUNCIL. AND WE’RE DONE LOOKING THE OTHER WAY.

SYMPTOMS

Jay catalogs the tactics we know are broken—and why they still won’t die. Because if you don’t name the rot, you can’t fix it.

CAUSES

Jacob goes deeper—into the belief systems marketing refuses to question. It’s not the tactics. It’s the thinking underneath.

TESTS

Moni builds filters that stop BS before it ships. If it wouldn’t work on you, it shouldn’t go live.

That’s the MAC Stack—created by Jay Mandel, Jacob Sanders, and Moni Oloyede, then sharpened weekly in public, in front of a live audience. It’s not theoretical. It’s applied. It’s evolving. And it works.

Here’s what we’ve built so far:

TIRED OF EXTRACTIVE MARKETING? START HERE.

MAC offers a values-driven alternative.
A real operating system for ethical, effective marketing—built around TRUST:

• Transparency – Say what you mean. Show your work.

• Relevance – Stop interrupting. Start being useful.

• Utility – Create things people actually need.

• Storytelling – Tell the truth, not just a good story.

• Tangible impact – Make something that matters—then prove it.
  
  

If you want to make marketing that respects people and holds up to scrutiny, you’re in the right place.