Accountability, Over Time

Who's getting more honest — and who's quietly getting worse.

Every company run through TrustGap gets re-analyzed on a quarterly cadence. This page tracks each company's Accountability Score across those checks — so you can see the trajectory, not just a single snapshot, and understand exactly what changed between analyses.

Sourced from public termsConsistent scoring frameworkEvery claim attributedManually verifiable

Improving

Declining

Holding steady

All tracked companies

52 companies · sorted by biggest decline first

Brandy Melville

-10

2 analysises · last Oct 25, 2026

Accountability score fell 10 points (72 → 62).

62/100

Meta (Facebook/Instagram/WhatsApp)

-10

3 analysises · last Oct 25, 2026

Accountability score fell 6 points (58 → 52).

52/100

Walmart

-6

2 analysises · last Oct 25, 2026

Accountability score fell 6 points (78 → 72).

72/100

Unilever

-6

2 analysises · last Oct 25, 2026

Accountability score fell 6 points (78 → 72).

72/100

Patagonia

-6

2 analysises · last Oct 25, 2026

Accountability score fell 6 points (92 → 86).

86/100

Airbnb

-2

2 analysises · last Oct 25, 2026

Accountability score fell 2 points (64 → 62).

62/100

Cigna

+28

2 analysises · last Oct 25, 2026

Accountability score rose 28 points (34 → 62).

62/100

UnitedHealth Group

+27

3 analysises · last Oct 25, 2026

Accountability score rose 27 points (31 → 58).

58/100

Coca-Cola

+24

2 analysises · last Oct 25, 2026

Accountability score rose 24 points (54 → 78).

78/100

Delta Air Lines

+23

2 analysises · last Oct 25, 2026

Accountability score rose 23 points (49 → 72).

72/100

Nike

+21

2 analysises · last Oct 25, 2026

Accountability score rose 21 points (57 → 78).

78/100

T-Mobile

+19

2 analysises · last Oct 25, 2026

Accountability score rose 19 points (53 → 72).

72/100

CVS Health

+18

2 analysises · last Oct 25, 2026

Accountability score rose 18 points (44 → 62).

62/100

Visa

+18

2 analysises · last Oct 25, 2026

Accountability score rose 18 points (60 → 78).

78/100

Ticketmaster

+18

3 analysises · last Oct 25, 2026

Resolved: "Fees aren’t really “part of the price”" no longer flagged.

52/100

JPMorgan Chase Bank (Chase Bank)

+16

2 analysises · last Oct 25, 2026

Accountability score rose 16 points (62 → 78).

78/100

American Express

+16

2 analysises · last Oct 25, 2026

Accountability score rose 16 points (62 → 78).

78/100

Uber

+15

2 analysises · last Oct 25, 2026

Accountability score rose 15 points (47 → 62).

62/100

Procter & Gamble

+15

2 analysises · last Oct 25, 2026

Accountability score rose 15 points (63 → 78).

78/100

Marriott

+12

2 analysises · last Oct 25, 2026

Accountability score rose 12 points (50 → 62).

62/100

Meta Platforms

+11

2 analysises · last Oct 25, 2026

Accountability score rose 11 points (41 → 52).

52/100

Netflix

+10

7 analysises · last Oct 25, 2026

Resolved: "Account sharing limits can break “watch anywhere” expectations" no longer flagged.

72/100

Major League Baseball (MLB)

+10

2 analysises · last Oct 24, 2026

Accountability score rose 10 points (62 → 72).

72/100

Amazon

+10

2 analysises · last Oct 25, 2026

Accountability score rose 10 points (52 → 62).

62/100

Staples (Staples Inc., staples.com)

+10

2 analysises · last Oct 25, 2026

Accountability score rose 10 points (62 → 72).

72/100

Salesforce

2 analysises · last Oct 25, 2026

Accountability score rose 8 points (64 → 72).

72/100

NVIDIA

2 analysises · last Oct 25, 2026

Accountability score rose 7 points (71 → 78).

78/100

Johnson & Johnson

2 analysises · last Oct 25, 2026

Accountability score rose 7 points (55 → 62).

62/100

Comcast (Xfinity)

5 analysises · last Oct 25, 2026

Accountability score fell 4 points (62 → 58).

58/100

Scotts (The Scotts Company / Scotts Miracle-Gro)

2 analysises · last Oct 25, 2026

Accountability score rose 6 points (72 → 78).

78/100

Ryanair

2 analysises · last Jul 28, 2026

Accountability score rose 6 points (52 → 58).

58/100

Microsoft

2 analysises · last Oct 25, 2026

Accountability score rose 6 points (66 → 72).

72/100

Target

2 analysises · last Oct 25, 2026

Accountability score rose 4 points (78 → 82).

82/100

Costco

2 analysises · last Oct 26, 2026

Accountability score rose 4 points (82 → 86).

86/100

Alphabet (Google)

2 analysises · last Oct 25, 2026

Accountability score rose 4 points (58 → 62).

62/100

Comcast

2 analysises · last Oct 25, 2026

Accountability score rose 4 points (58 → 62).

62/100

Goya (Goya Foods / Goya Foods, Inc.)

2 analysises · last Oct 25, 2026

Resolved: "Unclear online data/terms scope for “Goya”" no longer flagged.

78/100

Ford (Ford Motor Company)

2 analysises · last Oct 25, 2026

Resolved: "“Connected” features can be limited by subscriptions, coverage, and eligibility" no longer flagged.

72/100

Lululemon

2 analysises · last Oct 25, 2026

Resolved: "Returns aren’t as simple as they sound" no longer flagged.

78/100

Starbucks

3 analysises · last Oct 25, 2026

Accountability score fell 6 points (78 → 72).

72/100

Five Below (Five Below, Inc.)

2 analysises · last Oct 25, 2026

Resolved: "Returns can be limited by condition/time" no longer flagged.

72/100

Apple

3 analysises · last Oct 25, 2026

Accountability score rose 6 points (72 → 78).

78/100

Anker

2 analysises · last Oct 25, 2026

Resolved: "Compatibility claims can depend on device standards" no longer flagged.

72/100

NVIDIA Corporation

2 analysises · last Oct 25, 2026

Resolved: "Performance claims depend on benchmark setup" no longer flagged.

78/100

T-Mobile (t-mobile.com and related T-Mobile brands/services)

2 analysises · last Oct 25, 2026

Resolved: "“Unlimited” comes with real limits" no longer flagged.

62/100

Mane ’n Tail (hair care brand)

1 analysis · last Jul 16, 2026

Single reading

72/100

FedEx

2 analysises · last Oct 25, 2026

Resolved: "Delivery promises can be conditional" no longer flagged.

72/100

Fanatics

2 analysises · last Oct 25, 2026

Resolved: "Returns can be limited and time-bound" no longer flagged.

62/100

Fanatics Sports (Fanatics, Inc.)

2 analysises · last Oct 25, 2026

Resolved: "Returns can be harder than the marketing vibe" no longer flagged.

62/100

Bob's Red Mill

2 analysises · last Oct 25, 2026

Resolved: "Standard privacy/marketing data use" no longer flagged.

86/100

tapclicks

1 analysis · last Jul 21, 2026

Single reading

62/100

Equinox

2 analysises · last Oct 25, 2026

Resolved: "Premium promise vs contract reality" no longer flagged.

62/100

Trajectories are built from AI-generated TrustGap analyses captured over time. Findings are not legal advice — verify current terms directly with each company.

The reporting behind the numbers

Every score change has a story. MAC writes them down.

When a company's trajectory moves, it's usually because something real changed — a new policy, a lawsuit, a quietly added fee. The Marketing Accountability Council's field reports document those shifts as they happen.

Read the MAC field reports