THE DIRTY DATA RECKONING

You built the system. Now it’s building you.

Your data fuels the machine that shapes attention, behavior, and belief,
and it’s reshaping your customers, your company, and your kids’ minds in real time.

Breaking Trust

Trust in major institutions—business, government, media, NGOs—is stuck at a fragile 56/100 globally.

81% of Americans say they feel they have “very little or no control” over the data companies collect about them.

“AI systems don’t create bias; they amplify the biases already present in the data and decisions of the organizations that deploy them

Bending Behavior

Optimizing Harm at Scale

Join leaders from business, law, and tech to redefine how data creates profit and purpose.

For Board Directors and Fiduciary Officers, it’s a governance failure.

For C-suite leaders, it’s an enterprise-level exposure.

For Governance, Risk, and Compliance teams, it’s an unpriced liability.

For Marketers and Data Professionals, it’s a brand trust collapse.

For Attorneys and Privacy Advisors, it’s the next class action.

For Academics and Technologists, it’s the erosion of ethics in AI itself.

The Dirty Data Economy Is Over

Workshop Agenda
1:00 PM - 4:00PM

Led by experienced Marketing Professor, Founder of the Marketing Accountability Council, and former Mastercard Digital Marketing V.P., Jay Mandel, this will be an interactive, engaging, discussion session everyone will appreciate.

Dirty Data = Risky Business

Learn how bad data kills ROI, drives up compliance costs, erodes trust, and puts executives on the legal line.

What Makes Data “Clean”?

See why the future belongs to data that’s Anonymous, Permissioned, Longitudinal, and Verified as Human.

Understand how surveillance-driven systems cost people their privacy, autonomy, and peace of mind.

The Human Toll of Dirty Data

The Data Agency Revolution

Discover how giving people control and a (share of the value) creates better data and stronger relationships.

Clean Data in Action

Explore the new partnership model where ethical data collection powers business growth and human dignity.

Practical insights on CCPA, GDPR, & the EU AI Act what’s changing, what’s coming, and how to stay compliant.

Laws You Can’t Ignore

Featured Panelists
5:00 PM - 7:30PM

Dr. J.D. Pincus

Inventor of AgileBrain zero-party data collection method on inaccurate marketing data

Founder of 3 Standard Deviations Consulting on Corporate Data issues

Dr. Cecilia Dones

Founder of Clean Data Alliance and data ethicist

Michael Munson

Jackson Morgan

Solid Open Source Computer Scientist on Tech that honors data privacy and agency

Founder of Base3, a clean data customer acquisition framework.

Wendy Louise Wilder

Discussion Topics

Dirty Data Downside Vs. Clean Data Upside

The cost and risk of dirty data in your organization and practical solutions to unlock the upside of clean data

Case Studies: Clean Data Practices in Action

Learn about the impact of clean data marketing practices from two pilot case studies:

1. Business-to-Consumer Nutrition supplement brand discovers the emotional drivers of its best customers by applying clean data insights to enhance messaging impact and channel selection for new customers.

2. Business-to-Business Alcohol brand identifies clean data levers to enhance consumer understanding and drive distribution partner growth.

Why You Can’t Afford to Miss This

"Your seat at the Clean Data Summit isn’t a cost; it’s risk mitigation, compliance assurance, and brand trust built into one evening."

Doug Binette -
Director NY Tech Alliance

Need 5+ Tickets for Your Company?

Event Location

Join us at the Craig Newmark Auditorium for an insightful evening discussing the impact of data quality in AI.

Venue

Civic Hall, NYC

Hours

6:30 PM - 9:30 PM