The Marketing Accountability Council (MAC) was founded by insiders who finally got tired of the lies, the spin, and the performative nonsense that passes for “strategy.”
We’re here to name what’s broken in marketing, call out why it keeps happening, and offer tools to stop the cycle.
We don’t chase trends or pitch empty solutions. We publish real insights—for people who actually give a damn about the work and the impact it has.
One mission drives us: hold this industry to a higher standard. And help the people inside it do the same.
LIVE Every Friday at 3 PM EST: MAC’s Weekly Wake-Up Call
Join us live as we break down what’s failing and what to do about it..
Bring questions.
Bring skepticism..
Leave with clarity.
The MAC Stack
Marketing doesn’t need more frameworks that sound smart and vanish under pressure. It needs standards that actually hold. That’s what the MAC Stack is—created by Jay Mandel, Jacob Sanders, and Moni Oloyede, and sharpened every week in front of a live audience. It’s not theoretical. It’s applied. It’s used. And it’s still evolving. Here’s what we’ve built so far:
Symptoms
Jay catalogs the tactics we know are broken—and why they’re still everywhere. Loyalty scams. Martech shelfware. Spray-and-pray content.
Causes
Jacob unpacks the belief systems marketing refuses to question. Why we chase impressions. Why we trust algorithms. Why we keep lying to ourselves.
Tests
Moni builds strategic filters to catch marketing BS before it ships. If it wouldn’t convince you, it shouldn’t go live.
Who is MAC For
Individuals
Helping people build meaningful careers aligned with their values—because work shouldn’t feel like a compromise.
Customers
No hype. No tricks. Just products and services that do what they say they will.
Employees
Fostering workplaces where people thrive, stay engaged, and contribute to something bigger than a paycheck.
Companies
Driving sustainable growth through honest, effective, and responsible marketing that actually delivers.
Our Latest Articles
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Marketers, prove your impact and go beyond the surface. We help you tackle the tough marketing issues others avoid, uncovering hidden insights to craft powerful strategies. Join our unfiltered community for honest conversations and bold ideas.
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“We make a living by what we get, but we make a life by what we give.”
- Winston Churchill
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Last modified: May 27, 2025