Ensuring Trustworthy Marketing Practices
Welcome to the Marketing Ethics Audit Checklist. This tool is designed to help your team proactively identify and rectify marketing tactics that might unintentionally (or intentionally) exploit consumer insecurities or mislead them.
Go through each question below and select “YES” if your current marketing efforts exhibit the described behavior, or “NO” if they do not. A summary of your responses will be provided at the end, along with recommendations and an AI assistant to help you address any identified issues.
Last modified: July 2, 2025