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Emotional awareness in marketing

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    Emotional awareness refers to the ability to recognize, understand, and manage one’s own emotions as well as those of others. In the context of marketing, this skill is invaluable. Marketers must be able to empathize with their target audience, understanding their needs, desires, fears, and aspirations. By tapping into these emotions, marketers can create messaging and content that truly resonates with their audience, fostering a sense of connection and engagement.

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Last modified: February 25, 2024